Cirque Le Soir
CREATIVE DIRECTION — STRATEGY — BRANDING — CONCEPT DEVELOPMENT 



Cirque Le Soir

We want to emphasize the immense value of brand identity. By embracing our concept, CLS opened their doors to a world of unique possibilities and captivating visual experiences. Our concept sets the club apart from all other clubs and instantly catches the eye of potential members and customers. Its nostalgic appeal taps into a shared cultural memory, creating an emotional connection that resonates deeply with the target audience.

It captures the essence of the club's unique identity, appealing to both established members and the younger demographic. By adopting this Typeface, they’ve sent a powerful message that the club embraces the past while embracing the future, creating an experience that is both timeless and forward-thinking. In the competitive landscape of clubs, a strong visual identity is crucial for capturing attention, generating interest, and fostering loyalty. The concept we have designed offers Cirque Le Soir a remarkable opportunity to establish a brand presence that is unforgettable, evocative, and engaging. We believe wholeheartedly that by embracing the concept, the club has elevated its image, attracted a diverse and enthusiastic membership base, and solidified their position as a trendsetter in the industry.



Our goal was to create a visual identity that embodies the essence of the club—modern, sophisticated, and exclusive. The dot-matrix Typeface perfectly encapsulates these qualities, and here's how we envisioned it enhancing the brand identity. Using this typeface was a great choice to convey a sense of modernity and technology, while also evoking a sense of nostalgia for the early days of the party/club scene. The retro look and feel of the font has also lend a certain level of sophistication and exclusivity to the club's branding and communications and works well with the current logo of Cirque le Soir.

The dotted—display look has also been highly legible and easy to read, even at smaller sizes, making it a practical choice for use on signage, menus, and other club—related materials.