Diego Maradona
CREATIVE DIRECTION — FULL BRANDING — GRAPHIC IDENTITY SYSTEM — WEBSITE DEVELOPMENT
CREATIVE DIRECTION — FULL BRANDING — GRAPHIC IDENTITY SYSTEM — WEBSITE DEVELOPMENT
DIEGO MARADONA
It was an incredible honor to create a visual identity for Diego Maradona, a football icon and one of the greatest players in the history of the sport. We knew that designing Maradona's branding would be a challenge, as we wanted to create something that would accurately reflect his unique style of play, his passion for the game, and his enduring legacy in the world of football.
We knew that we wanted the branding to be bold and vibrant, just like Maradona's play on the field. We also wanted it to be versatile and adaptable, as Maradona's career spanned several decades and he played for a number of different teams. This included studying footage of his matches, reading articles and interviews about him, and speaking with fans and his children about what Maradona meant to them.
It was an incredible honor to create a visual identity for Diego Maradona, a football icon and one of the greatest players in the history of the sport. We knew that designing Maradona's branding would be a challenge, as we wanted to create something that would accurately reflect his unique style of play, his passion for the game, and his enduring legacy in the world of football.
We knew that we wanted the branding to be bold and vibrant, just like Maradona's play on the field. We also wanted it to be versatile and adaptable, as Maradona's career spanned several decades and he played for a number of different teams. This included studying footage of his matches, reading articles and interviews about him, and speaking with fans and his children about what Maradona meant to them.
After a lot of experimentation and iteration, we finally landed on a design that we felt truly captured the essence of Maradona. The colors used in the branding are bright and bold, reflecting Maradona's energy and personality.
︎︎︎ Featured in a number of high-profile campaigns and collaborations
︎︎︎ 30 thousand+ sales in merchandise in 2 days.
︎︎︎ Licensed by various companies and organizations