JORDAN — PARIS TOUR 23
PROJECT INFORMATION:
We were brought on to the project and commissioned by Uncommon creative studio to create Jordan’s global campaign identity for their Paris tour 23/24. We worked over several weeks overseeing the creative direction and design aspects alongside the CD & Producers of Uncommon and Jordan.
We have created a type texture treatment and the inspiration was to replicate a treatment from the main AV. We wanted to create a more analogue feel, with a bit of imperfection and light bleed. Using references of lens flares, old analog film grains and letterpress methods really took the type to another level. The collaboration resulted in a wide range of both print and digital assets to be used throughout billboards all over the states and for NBA 2K in-game digital media.
We were brought on to the project and commissioned by Uncommon creative studio to create Jordan’s global campaign identity for their Paris tour 23/24. We worked over several weeks overseeing the creative direction and design aspects alongside the CD & Producers of Uncommon and Jordan.
We have created a type texture treatment and the inspiration was to replicate a treatment from the main AV. We wanted to create a more analogue feel, with a bit of imperfection and light bleed. Using references of lens flares, old analog film grains and letterpress methods really took the type to another level. The collaboration resulted in a wide range of both print and digital assets to be used throughout billboards all over the states and for NBA 2K in-game digital media.
NBA 2K — (IN-GAME MEDIA DIGITAL BILLBOARDS)
The campaign incorporated distinctive framing, type treatments, retouching, artworking — all filtered through a concept and grid which we have developed. The desired result was to create a graphic system that was capable of housing all ambassadors of Jordan, as well as to build a library of assets that would respresent each city.
Team:
︎︎︎ Artworking: Aaron Bath
︎︎︎ Producer: Fiona Oshomuvwe, Sarah Hernandez, Jasmine Jones
︎︎︎ Collaboration: Uncommon Creative Studio & Disomt Studios
︎︎︎ Creative direction: Cal Al-Jorani & Disomt Studios
︎︎︎ Design: Disomt Studios
︎︎︎ Client: Jordan, Nike
Services:
︎︎︎ Creative direction
︎︎︎ Strategy
︎︎︎ Media & Print
︎︎︎ Typography
︎︎︎ Artworking
︎︎︎ In-game digital media
The campaign incorporated distinctive framing, type treatments, retouching, artworking — all filtered through a concept and grid which we have developed. The desired result was to create a graphic system that was capable of housing all ambassadors of Jordan, as well as to build a library of assets that would respresent each city.
Team:
︎︎︎ Artworking: Aaron Bath
︎︎︎ Producer: Fiona Oshomuvwe, Sarah Hernandez, Jasmine Jones
︎︎︎ Collaboration: Uncommon Creative Studio & Disomt Studios
︎︎︎ Creative direction: Cal Al-Jorani & Disomt Studios
︎︎︎ Design: Disomt Studios
︎︎︎ Client: Jordan, Nike
Services:
︎︎︎ Creative direction
︎︎︎ Strategy
︎︎︎ Media & Print
︎︎︎ Typography
︎︎︎ Artworking
︎︎︎ In-game digital media