WESTFIELD & MINISTRY MEMBERS CLUB
PROJECT INFORMATION:
Our goal was to create a brand that would capture the essence of Ministry of Sound and set it apart from other members clubs in the industry. We began by conducting in-depth market research and understanding the target audience, their preferences, and aspirations. This helped us identify the key differentiators of Ministry of Sound and define the creative direction accordingly.
Our goal was to create a brand that would capture the essence of Ministry of Sound and set it apart from other members clubs in the industry. We began by conducting in-depth market research and understanding the target audience, their preferences, and aspirations. This helped us identify the key differentiators of Ministry of Sound and define the creative direction accordingly.
After exploring all possible ideas with the team, we decided to go for a brand identity that is modern, sophisticated, and exclusive, with a touch of music-inspired elements to reflect the core essence of the club. The concept was to infuse the brand with a sense of elegance and sophistication, while also incorporating a modern and luxurious style to appeal to the target audience.
Furthermore, we have developed various design collaterals, such as enviromental designs, flyers, posters, christmas cards and social media assets that align with the brand identity we have created.
Team & Credits:
︎︎︎ Creative direction: Simon Moore, Disomt Studios
︎︎︎ Logo design: Spin Studios
︎︎︎ Design: Disomt Studios
︎︎︎ Client: Westfield, Ministry Members Club
︎︎︎ Thanks to Simon, James and all the ministry of sound club team.
Services:
︎︎︎ Creative direction
︎︎︎ Branding
︎︎︎ Concept development