The Ministry 

Alongside with Simon Moore (creative director of MoS) we had the opportunity to work on a rebranding project for Ministry of Sound. The project was aimed at elevating the brand image of the company and creating a unique and engaging visual identity for their new members club.

The first step of the project involved research and analysis of the music industry, the company's target audience, and its competitors. This helped us understand the market and develop a clear understanding of the brand's unique value proposition.

We aimed to create a visual language that would reflect the energy and creativity of the company and its members. This was achieved through the use of vibrant colors, bold typography, and dynamic graphics that conveyed the essence of the brand.

The design elements were then applied across a range of touchpoints, including the company's website, social media platforms, merchandise, and packaging. The aim was to create a consistent and cohesive visual identity that would enhance the overall brand experience for customers.

Overall, this project was a great opportunity for me to showcase my creativity and design skills and make a meaningful impact on a brand that is deeply rooted in the passion and creativity of music.

︎︎︎ Westfield building — Sheperd’s bush
︎︎︎ One the most exclusive members clubs in London
︎︎︎ Image references: Spin Studios, Simon Moore
︎︎︎ Members club branding: Spin Studios

Selfridges x Supersnake


The creative direction for Supersnake resulted in a stunning collection that was recently showcased in Selfridges London. We drew inspiration from a variety of sources, including international fashion trends, the client's unique brand aesthetic, and the needs of their customers.

Throughout the design process, we worked closely with Supersnake to ensure that every element of the collection was aligned with the brand. We paid particular attention to fit, fabric choice, and overall wearability, as we know these factors are important to our client's customers.

The end result was a collection that received rave reviews from fashion critics and shoppers alike. The pieces were beautifully crafted and exuded a sense of effortless elegance that resonated with the Selfridges audience.

We are thrilled to have had the opportunity to work on this project and are proud of the final product. We look forward to continuing to collaborate with our fashion client and bringing more innovative and stylish collections to the market.

︎︎︎ The collection was featured in several high-profile fashion publications. Many pieces from the collection sold out within the first few days of being available in Selfridges.

Playboy x Oceanus

Oceanus x Playboy 

Working closely with the founder of Oceanus Hannah Attalah, we were responsible for bringing a unique vision and aesthetic to the forefront through the use of various design elements. This included selecting the color palette, choosing the fabrics and materials, and determining the overall look and feel of the collection and directing the photoshoot.

Our attention to detail and dedication to quality were essential in creating a cohesive and visually striking line. We carefully considered every aspect of the design process, from the silhouette of each piece to the styling and photoshoot concepts.

Our background and experience in the fashion industry allowed us to bring a fresh perspective. We are thrilled with the end result and proud to have played a key role in the success of this fashion line. Overall, our art direction has helped to elevate the collection and bring our unique vision to life. 

︎︎︎ The collaboration blends Oceanus' unique style with Playboy's iconic branding, creating a collection that is both stylish and playful

︎︎︎ The collection was marketed towards a younger, fashion-forward audience, and is still available for purchase online and in select retailers
︎︎︎ Creative direction: Hannah Attalah
︎︎︎ Photography: Lois Cohen
︎︎︎ Art direction: OMT studio

Off—White x Caviar Kaspia

Off—White x Caviar Kaspia

Caviar Kaspia is a luxury caviar and seafood restaurant based in Paris, France. Founded in 1927, Caviar Kaspia has long been a destination for those seeking the finest caviar and seafood dishes. In 2021, the company announced a collaboration with Off-White, the luxury fashion label founded by designer Virgil Abloh. We were responsible alongside Off-White for designing the limited edition collection, which included a caviar serving set and a caviar-print leather pouch.

The partnership between Caviar Kaspia and Off-White was praised by fashion critics and fans of both brands, and the collaboration helped to further solidify Caviar Kaspia's reputation as a leader in the world of high-end dining. We were thrilled to be a part of this exciting project, and we are proud of the unique and stylish designs we created for Caviar Kaspia and Off-White.

The Caviar Kaspia and Off-White collaboration was a one-of-a-kind project that combined the worlds of high-end dining and fashion in a truly innovative way. We are honored to have had the opportunity to work with such prestigious brands and to contribute to the success of this collaboration.

︎︎︎ The limited edition collection sold out within days of its release
︎︎︎ The collaboration received widespread media coverage
︎︎︎ Widespread media coverage
︎︎︎ Special Thanks to Coolulu studio for making this possible. 

Diego Maradona

Diego  Maradona

It was an incredible honor to be chosen to create a visual identity for Diego Maradona, a football icon and one of the greatest players in the history of the sport. We knew that designing Maradona's branding would be a challenge, as we wanted to create something that would accurately reflect his unique style of play, his passion for the game, and his enduring legacy in the world of football.

To begin, we conducted extensive research on Maradona's career and his impact on the sport. This included studying footage of his matches, reading articles and interviews about him, and speaking with fans and his children about what Maradona meant to them. Through this process, we gained a deep understanding of Maradona's personality and his place in the world of football.

Using this information, we began to sketch out ideas for Maradona's branding. We knew that we wanted the branding to be bold and vibrant, just like Maradona's play on the field. We also wanted it to be versatile and adaptable, as Maradona's career spanned several decades and he played for a number of different teams.

After much experimentation and iteration, we finally landed on a design that we felt truly captured the essence of Maradona. The colors used in the branding are bright and bold, reflecting Maradona's energy and personality.

︎︎︎ Featured in a number of high-profile campaigns and collaborations
︎︎︎ Successful in terms of sales and revenue
︎︎︎ Well-received by fans and professionals and by their heirs

︎︎︎ Licensed by various companies and organizations