We were approached by the Instagram Phenomenon @supersnake and brought on this project for the launch of their clothing line showcased in Selfridges. We created a selection of clothing, as well as art directed the overall look and feel of Supernsnakes particular style and humour. In this way, our studio created a flexible visual identity that could move dynamically across apparel and campaign materials — rhythmically adapting to its environment.

We drew inspiration from a variety of sources, including international fashion trends and the Supernsakes unique aesthetic. 

The collection was featured in several high-profile fashion publications. Many pieces from the collection sold out within the first few days of being available in Selfridges.

Team & Credits:

︎︎︎ Creative direction: Disomt Studios
︎︎︎ Production: Coolulu
︎︎︎ Design: Disomt Studios
︎︎︎ Client: Supersnake in collaboration with Selfridges.

︎︎︎ Creative direction
︎︎︎ Branding
︎︎︎ Merchandise